The concept of “loving” philosophy is based on the I believe that there is a huge value in loving and passing on the essence of things, having diverse ideas about race and gender, and loving not only ourselves but also animals and the natural environment. In fact, the 100% cashmere coat was inspired by vintage French coat inherited from my grandmother, and the real leather blouson was inspired by vintage American biker jacket that my father had worn for a long time.
The main colors are red, black, and beige. I think red is the most attractive color for people. A symbolic color of powerfully and love inside. And black is a color that expresses strength. Beige that wraps them with gentleness and softness. It is a color that symbolizes the "HAENGNAE" brand concept.